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Aireco Case Study


Background

Aireco is a full service industrial and commercial real estate company serving the Long Island community since 1987. Their team of experienced brokers specialize in working full time to assist their clients in satisfying commercial and industrial real estate requirements.

Aireco is affiliated with organizations that impact the real estate market all over the Island both locally and nationally, including the Hauppauge Industrial Association as well as the Commercial Industrial Brokers Society. 

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Challenges

With nearly 85% of all Web page traffic coming from search engine listings, Web site owners are realizing that it is important to be positioned well within the engines, otherwise they may never be found. This was an issue that affected Aireco’s Web site and potential for an increase in capital as well as clientele.

A problem like this cost Aireco not only a decrease in recognition and expansion of their name, but an expense each year that wasn’t producing the proper results.

Solution

Aireco enrolled in mindSHIFT’s Search Engine Optimization (SEO) program, which includes three steps:

  1. Site Analysis and Preliminary Consultation
  2. Web site Optimization and Submission
  3. Ongoing Maintenance and Tracking

After three months in the Program, Aireco secured 15 Top 10 positions and 19 Top 100 positions on the major Search Engines; Google, Yahoo, MSN for highly optimized and trafficked keyword phrases. In addition, after consulting with mindSHIFT, Aireco made some minor modifications to its Web site that had major impact on how search engines view, interpret and rank it.

“mindSHIFT has done an amazing job in Search Engine Optimization for Aireco Real Estate Corp. In a very quick time they have succeeded in putting us on the first page in either the 1st or 2nd position on Yahoo, Google & MSN for the search terms we felt were important in getting traffic to our Web site.”

Robert Desmond
President, Aireco


Business Values & Benefits

Since the implementation of the mindSHIFT SEO Program, Aireco benefits include:

  • Web site optimization for higher rankings in search engines
  • A reduction in overall expenses
  • Raised profile that will attract customers
  • Increase in sales as customers have easier access to the Web site

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